Reference
Placement & compliance glossary
The vocabulary that shows up in placement contracts and the conversations around them — written the way we'd explain it to a new account manager, not the way it reads in a legal template.
Placement clause
The line in a content or distribution agreement that commits an operator to show a game in a particular spot — top of the slots lobby, a featured carousel, a specific category — usually for a minimum period. It's a promise made in a contract, enforced in practice by whoever bothers to keep checking.
Lobby position
Where a game ranks in an operator's game lobby, usually within a category (slots, live casino, new releases). Position #1 in "Popular Slots" and position #1 in "New Releases" are different claims, and a placement clause needs to specify which one it means.
Hero / featured slot
The large, above-the-fold banner position on a lobby page — the one visible before a player scrolls or searches. The most valuable and most contested placement, and the one most likely to quietly rotate out early.
Drift
A gradual slide out of the agreed position rather than a sudden removal — a game that was #1 easing down to #8 over a week. Drift is the pattern that manual, infrequent checks are worst at catching, because no single day looks dramatic.
Probe
One automated check of a page — loading it in a real browser, on schedule, the way a player would encounter it, then recording what was there. A position history is just a long run of probes with a timestamp on each.
Position history
The full timestamped record of where a game has ranked over time, not just where it ranks today. A single snapshot tells you almost nothing about compliance; the history is what turns "it looks fine now" into an actual answer.
Operator
The gambling brand running the site players visit — the one deciding lobby order, day to day, regardless of what the placement clause says. Often shorthand for "T1" or "T2" operator, a rough tier by traffic and market reach that studios use to prioritise which sites to watch most closely.
Aggregator / aggregator feed
The platform that distributes a studio's games to many operators at once via a single API integration. The aggregator controls delivery; it doesn't control — and usually can't see — where an operator ultimately chooses to rank the game once it's live.
Content provider / game studio
The company that built the game and licenses it to operators — the party a placement clause is meant to protect. Usually represented day-to-day by an account manager, who is also the person stuck checking whether the clause is being honoured.
Compliance evidence
Proof a position claim can be defended with — a timestamp, a screenshot, a reproducible check — as opposed to a recollection of what someone saw last Tuesday. The difference between "I think it slipped" and a renegotiation an operator can't argue with.